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WEB WEASEL WORDS

WEB WEASEL WORDS


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Words and phrases that readers hate to see online, in a magazine, in a book or even in an ad.

We understand
We believe, think, or feel
We intend to
We are devoted to
Our highest priority
We hope
We desire your business
We are committed
We are pleased to submit
We are quality focused
We will strive, try, or attempt
We will
We would be honored
We can provide
Our mission is to
We value
State-of-the-art
The right choice
Uniquely qualified
Best of breed/class
Premier, world class, world-renowned
Dedicated to
Leading company, leading edge, leading provider, industry leader, pioneers, etc.
Top-quality
Full service
Comprehensive solutions
Fast growing
Trustworthy
Customer first
Innovative
Service provider
Proven track record
Unique blend of–
World-class
Collaborative approach
Outstanding customer experiences
Dynamic
Myriad solutions
Results oriented

Buzzwords hated the most by workers. Here are the top terms employees despise:
Outside the box (31%)
Low-hanging fruit (24%)
Synergy (23%)
Loop me in (22%)
Best of breed (19%)
Incentivize (19%)
Mission-critical (19 %)
Bring to the table (18%)
Value-add (17%)
Elevator pitch (16%)
Actionable items (15%)
Proactive (15%)
Circle back (13%)
Bandwith (13%)
High level (10%)
Learnings (9%)
Next steps (6%)

Teare, Steve (2012-01-05). WEB WEASEL WORDS: 39 PHRASES TO AVOID IN YOUR WEB COPYWRITING :: Buzzwords, marketing tripe, and meaningless hype. (Kindle Locations 51-52). . Kindle Edition.


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